NETLOGIX AND ADZILLA NEW MEDIA FORM STRATEGIC PARTNERSHIP TO DISTRIBUTE NEW REVENUE STREAMS INTO MUNICIPAL WIRELESS NETWORKS
--- Companies to provide revolutionary network distributed advertising content to help fund Citywide Wi-Fi Networks ---
SAN DIEGO – February 15, 2006 – NetLogix and ADZILLA New Media today announce their strategic partnership to provide a comprehensive package of ad serving solutions intended to revolutionize the way Municipal Wireless business models are formulated today. NetLogix, a leader in the Municipal Wireless consulting, deployment and network management services, has signed on as the exclusive distributor of ZILLAcasting solutions for the Municipal Wireless market. NetLogix assists both Carriers and Municipalities with services including business modeling, technology assessment, RF analysis, network design and deployment, operations development and ongoing network management.
Based on ADZILLA’s patent pending ZILLAcasting technology, City and Service Provider Networks will now have a new method for generating significant revenue streams from free Citywide Wi-Fi networks. ZILLAcasting makes network operators part of the Internet ad delivery process resulting in the delivery of more localized, accurate and relevant ads to Internet viewers. It creates a new revenue stream for the network operator while recognizing the unique needs of an Internet public that is demanding a more relevant, localized Internet experience.
The ZILLAcaster technology resides within the service provider’s network, the closest point to the subscriber, and utilizes network data in combination with contextual and behavioral targeting to make decisions regarding the delivery of the most relevant ad content for network users. Content can be delivered down to individuals without the use of any desktop software, or adware. All data that the ZILLAcaster uses is kept anonymous, non-identifiable and is controlled by the network operator environment, thereby remaining in full adherence to privacy policies. “We’ve been investigating the advertising market for several months and quickly realized that ADZILLA has the most mature, well developed and overall effective tools for our clients,” said NetLogix Vice-President of Business Development, Eric DaVersa. “There’s really no limit to what we’ll be able to do with ADZILLA’s capabilities going forward,” added Eric DaVersa. “In addition to delivering revenue from advertising, the ZILLAcasting solution offers service providers the ability to better communicate with end-users by giving them a platform to reduce support calls, deliver marketing messages and deliver advisories and warnings”.
ZILLAcasting allows network operators to generate revenue through three different ad delivery methods that can be used in isolation or as a complementary mix. The three ad delivery methods are Ad Insertion, Ad Optimization and Ad Interstitials and the amount of revenue generated will increase based upon the targeting triggers available, the number of ads run, and the ad delivery methods utilized. “There’s really no limit to what we’ll be able to do with ADZILLA’s capabilities going forward,” added Eric DaVersa. “In addition to delivering revenue from advertising, ZILLAcasting solution offers service providers the ability to better communicate with end-users by giving them a platform to reduce support calls, deliver marketing messages and deliver advisories and warnings.”
“We’re tremendously pleased to have partnered with NetLogix,” commented John Wigboldus, ADZILLA Vice-President of Business Development for North America. “They give us a partner who can fast track our progress into this space as well as provide strategic support for deployments and further product development.”
About NetLogix
NetLogix is a wireless broadband consulting and engineering firm focused on the carrier, municipal, and enterprise markets. Clients include major CLECs, Rural Telcos, Cable Operators, large ISPs/WISPs, and City Governments. Through our Complete Lifecycle Management services, carriers are able to enter the wireless broadband market armed with a team of experienced professionals. NetLogix provides a comprehensive web-based network management portal site complete with all the necessary tools including a java-based GUI which enables client visibility into their wireless broadband infrastructures.
For more information on NetLogix or Adzilla services, please contact the NetLogix Team at (858) 764-1972 or visit our website at www.netlogix.com
About ADZILLA New Media
ADZILLA New Media is a four-year old company that has pioneered an innovative new technology called ZILLAcasting. ZILLAcasting leverages partnerships with advertisers, ad networks and ISP’s to deliver higher yield advertising that is more relevant to the viewer. By adopting ZILLAcasting, ISPs get paid to deliver a more relevant, local browsing experience while advertisers are able to better target and focus their content. ADZILLA’s patent-pending technology delivers highly relevant advertising to the viewer while remaining a positive force for the protection of personal privacy by functioning without using ad-ware, end-user software or spyware.
For more information on ADZILLA New Media, please contact John Wigboldus at jwigboldus@adzilla.com